Continuing to raise prices while cutting entertaining offerings and quality. You get less for your money over the past 10 years.
If you really want to look at greed, look at CEO/executive compensation and compare that to the average salary within the company.
pretty spot on.. CEO compensations have gone up like 2000% in the past 10 years.. while the real value of the salary of most of the guys below, decreased.
So if you had a backyard barbeque and you made impressive hot dogs that you used to give away for free but people liked them so much they were willing to give you 7 bucks a dog you wouldn't take the money and run?
Come on now.
Jimmy Thick- Mustard and onions please.
Id give a few for free, so the people are hooked and sell the "extra" ones for 7$.
Ie, 1 free hotdog, next ones for 7$
This isn't just a tag for you to get FastPass. It's about big data analytics and how the park can use it to make more $. The longer the system is in place the more profitable it will be for them. Initial costs will be a hassles - but they will be overcome.
MM+ can and will improve logistics and by doing that you can control costs and improve the bottom line. If every person in the park is wearing a passive RFID tag (Magic-band) and there are sensors all over the park, you have enough data to drastically change the way the park runs. You don't need to hand someone in line some stupid card to give to the CM when they get to the front of the line - now everyone is being counted constantly.
If you can determine how long the queues are you can better shape the experience for everyone. The more time people are in line the less time they are in shops and the less time they are spending money on food. So if you see based off of trending data that you need an extra car or two for a ride - you add it. If you see that you don't need to run extra cars, you don't. Heck, now you have really reliable information on how long each ride line is. If you're in MGM no walking to the big board or saying hmmm let's check out ToT and see what the queue is, now you know with up to the minute real time data.
You can determine how long patrons spend in each gift shop. What shops are most popular and when? What items in the shop are getting the most attention? You can determine the most popular paths of patrons throughout the day. Even better yet over the long haul determine how more 'experienced' guests plan their trips. You'll start to see trending data and this lets you control your staffing for your CMs. It allows you to be aware of potential issues before they happen.
Additional ways to make money with the system? Use the location of the patron in the park to send them real-time coupons to their smartphones. Now that family that's walking out EPCOT gets a coupon for Mouseworks and they go inside and buy that trinket that they normally wouldn't have.
I wish people wouldn't poo-poo MM+.
What you mentioned regarding MM+ is imho.. applicable in "a perfect world".
Sadly, We are not in a perfect world.
they would require a very extensive and powerful network (and computers too) to process everything if they really want to follow every client.
Its easy if you think 100 users or less, but... 4,000 or more a day?
now add the bandwidth required to keep the user's cellphones, tablets..etc.. feed to the MM+ network for their plans...
like another person mentioned in twitter.. they are making these things so complex for the visitors.. its a nightmare.. next you will need a calculator, perfect excel sheet management and a PhD in statistics to be able to enjoy the park correctly.
And we are supposed to be here at disney to FLEE from such troubles and worries of the job, life..etc.. from home!!!
I dont understand how this is "magical" in any way for the consumer/visitor/customer.
This will ony and only benefit the money margins at most.. the client? not so much.
to resume, all the pros you said seem to benefit only the guys who get money from Disney right now.