PREMiERdrum
Well-Known Member
Because the margin scales up exponentially as you move up the "ladder" of Value - Moderate - Deluxe.I booked a discounted value resort for about $108 a night and they have constantly been trying to get me to upgrade since the day after I booked it. It doesn’t make sense to me why they would push me so hard to choose something else… if they are then discounting the rooms more.
With a historically low occupancy rate across the property, they're trying to push as many wallets upwards as possible. A heavily discounted Deluxe room makes them a LOT more than a heavily discounted Value room, and their data shows that ancillary guest spending increases along with the tiered resort levels. They're simply using the tools at their disposal to redistribute guests to maximize profitability.