As being part of a crowd-funded faith-based studio, the studio and its supporters promote a "pay it forward" "model" of buying extra tickets for those who can't afford the ticket. That's why there are sometimes mostly empty seats in nearly sold out theaters.
Apparently, there aren't many people who want to see the movie but show up anyway hoping there's a pre-paid seat for them. I can't imagine how a system like that would work efficiently.
On the one hand, the BO receipts reflect a real profit. OTOH, it doesn't reflect actual butts-in-the-seats, which means the profit doesn't necessarily translate into "being that popular."
People seeing empty but sold out theaters and don't know how that came about are now starting to spread conspiracy theories on social media about how AMC doesn't want people to see the movie. Their proof is how either the A/C isn't working, or there's an unexplained fire alarm, or AMC leaves the theater house lights on, or the A/C is on too cold. These are all things that happen all the time in theaters (especially in a heat wave), but the empty sold-out theaters create an air of suspicion.
And the number one proof that AMC doesn't want you to see this movie?.... Empty sold-out theaters.
The studio has issued a statement saying that the conspiracies are false and AMC is a perfectly cromulent partner.
The movie is a serious movie about rescuing children from child-trafficking.