I'd never heard of this concept of buying movie tickets for strangers before last week, so I have to assume this is a brand new thing.
I wouldn't be surprised if other studios start trying it.
That said, you can go on Twitter right now and find endless comments from people who said their Sound of Freedom theater was
full this past week. There's even photos and videos of sold out showings for Sound of Freedom that actually have real humans sitting in all the seats.
It's a weird thing, I must admit. Buying movie tickets for strangers. How does that work for the person getting the free ticket, I wonder?
View attachment 730369