WDW1974
Well-Known Member
Perhaps you can answer this, but what actually goes into a sponsorship with one of Disney's attractions? I'm really curious as to the reason a company (beyond the advertising) would enter into a sponsorship with Disney. Name association, perhaps some benefit I'm not aware of? And being Disney, it seems as if companies would be lining up to be involved with Disney, unless the partnership is so completely one sided as to not be worthwhile? Forgive my naiveté, but I'm just really curious.
It depends on the company. Coke, for example, gets exclusivity in what's basically a medium-sized city, but Disney also gets syrup for pennies. GM gets to showcase its autos to a captive audience. Those Chevys look great when the showroom doesn't have any BMWs or Hondas or Benz's in it. And Disney gets a fleet of top GM cars (don't know what they are this year ... they've been Escalades and Yukons in recent years) that are given to execs to use for free.
The benefits used to be more even ... but now, Disney gets far more out of things (naturally), which explains why WDW has about 25% of the sponsors it did say 20 years ago.