Hollywood Studios New Name?

AEfx

AEfx

Well-Known Member
unkadug said:
longer and shorter version??? Are you referring to CinéMagique? That would be hard to do since Disney already owns that.
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No, they do not own "CinéMagique" - which is simply french for "Cinemagic".

"CinéMagique" is not a registered trademark, period. Notice Disney does not put the trademark symbol after it, because it's not registered. They could not get that trademark if they tried, because it is too similar to Cinemagic, a registered trademark of another company. Thinking about this, this is probably why the theater chain has it as tightly protected as they do (holding several different trademarks and variations).

Cinemagic is a registered trademark to a small theater chain in the US, which has the trademark to "Cinemagic" the short form, as well as the longer form with their corporate name attached. The only way they could use it is if Disney purchased the rights, which I find doubtful (but will admit, is possible).
 
unkadug

unkadug

Follower of "Saget"The Cult
AEfx said:
No, they do not own "CinéMagique" - which is simply french for "Cinemagic".

"CinéMagique" is not a registered trademark, period. Notice Disney does not put the trademark symbol after it, because it's not registered. They could not get that trademark if they tried, because it is too similar to Cinemagic, a registered trademark of another company. Thinking about this, this is probably why the theater chain has it as tightly protected as they do (holding several different trademarks and variations).

Cinemagic is a registered trademark to a small theater chain in the US, which has the trademark to "Cinemagic" the short form, as well as the longer form with their corporate name attached. The only way they could use it is if Disney purchased the rights, which I find doubtful (but will admit, is possible).
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It's probably (as Joey from Friends would say) all a "Moo" point anyway.

 
WelshBatman

WelshBatman

Active Member
What about Disney's Available Space?

In all seriousness going with a variation on Grotto's post... what about simply The Studios? Kinda fits with pixar and lucasfilm and whatever else they may try to shove in there when the budget allows. No Park or Adventure needed. Don't even need to brand it like Disney's The Studios or The Studios at Disney World.
 
G00fyDad

G00fyDad

Well-Known Member
AEfx said:
No, they can't. They tried...it's too close.

So unless they purchase the rights to Cinemagic (presuming they were for sale) they cannot use that unique term, no matter if they put "Disney's" before it or not.

In any case, again - I ask - where does this Cinemagic stuff come from? Is this an actual rumor or is it just some fan suggestion because of the attraction in Paris?
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Okay. Let's try this again. I am not talking about Cinemagic. I am talking about the Wild Kingdom part of Mutual of Omaha.
 
AEfx

AEfx

Well-Known Member
G00fyDad said:
Okay. Let's try this again. I am not talking about Cinemagic. I am talking about the Wild Kingdom part of Mutual of Omaha.
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Yes, I knew what you were talking about. And they can't use that either. They tried. This is pretty well-known WDW history.

I don't think some are getting what a trademark is. It's not like a web address registry where you can change something around or add or subtract a letter and register it. You can't even be similar. Reasons from "could this reasonably confuse consumers" or "is it reasonable to expect that the public would assume an association", etc. If Disney had opened "Disney's Wild Kingdom", 20 years ago, when the TV show had only originally been off of TV for a decade (and, btw, the trademark is still in active use as there was a reboot in 2002 and a new version currently airs on Animal Planet), there easily could have been a consumer perception that they were related.

I'll give you an even broader example - someone named Mitchell D-something (can't recall the whole last name) opened a restaurant and called it "Mitch D's". McDonalds was able to use their trademarks to force them to change their name because it when said aloud, it was too close to "McD's" - which in the restaurant sphere belongs to McDonalds.

Disney couldn't trademark "Disney's Wild Kingdom" any more than I can trademark "AEfx's Epcot".
 
G00fyDad

G00fyDad

Well-Known Member
AEfx said:
Yes, I knew what you were talking about. And they can't use that either. They tried. This is pretty well-known WDW history.

I don't think some are getting what a trademark is. It's not like a web address registry where you can change something around or add or subtract a letter and register it. You can't even be similar. Reasons from "could this reasonably confuse consumers" or "is it reasonable to expect that the public would assume an association", etc. If Disney had opened "Disney's Wild Kingdom", 20 years ago, when the TV show had only originally been off of TV for a decade (and, btw, the trademark is still in active use as there was a reboot in 2002 and a new version currently airs on Animal Planet), there easily could have been a consumer perception that they were related.

I'll give you an even broader example - someone named Mitchell D-something (can't recall the whole last name) opened a restaurant and called it "Mitch D's". McDonalds was able to use their trademarks to force them to change their name because it when said aloud, it was too close to "McD's" - which in the restaurant sphere belongs to McDonalds.

Disney couldn't trademark "Disney's Wild Kingdom" any more than I can trademark "AEfx's Epcot".
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I stand corrected. :)

http://www.mandourlaw.com/blog/trad...pany-sued-over-use-of-wild-kingdom-trademark/
 
AEfx

AEfx

Well-Known Member
I kind of hope it's something simple, like "Disney's Hollywoodland Park". Given that there is historical basis for adding the "-land" to "Hollywood", it actually goes with the mythical "Hollywood that never was..."

I very well could be wrong, but I don't think there will be any "Adventure" in there - having two "Studios" parks in Orlando was confusing enough, I just don't see them trading it for two "Adventures" parks.

Whatever it is, I hope it has a better abbreviation than DHS - I can't type it without thinking about Department of Human Services LOL.
 
Acidsplat

Acidsplat

Well-Known Member
I remember reports from when they were transitioning from MGM to Hollywood Studios; they had said Hollywood Studios was an interim name while they removed the production and studio infrastructures. Once that was done, they were supposed to rename it to simply Disney's Hollywood.
 

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