Long are they days when they promoted the classy Disney resorts to empty-nester couples and promotional images showed nicely dressed folks eating in restaurants with strolling musicians.
Nowadays, I think they are going after rubes (credit due to WDW74) who are not well traveled and perhaps less savvy about the actual value of the product they are spending their money on. The touristy "Rizzos", if you will (credit to Kevin Yee).
Yet at the same time the prices of deluxe resorts are at the point that only a 1 percenter could afford them, and they are building the Four Seasons and Golden Oak for a perhaps more discerning crowd. Its certainly interesting.
By the way, any insiders know how sales are going at Golden Oak? Aside from promoting the first family that bought in, and of course the big home to be purchased by George K. and Andy, are houses selling? I personally don't see the market for it, but am curious if that project is moving along.