Iger's attitude towards the parks has been this from the start:
- Theme parks are too expensive to operate
- Major investments in theme parks should be avoided unless absolutely necessary
- It is easier and better to develop and promote extra-pay options than infrastructure that does not have its own revenue stream (rides)
- Theme parks are a marketing tool for other divisions. Not building rides based on Disney movies is a waste of time
- People will pay whatever we ask them, because the people who like theme parks are dumb and have no taste
Until the big Bobs leave, Josh (or anyone else) will not change this attitude. Especially if budgets have been slashed.