Prototype82
Well-Known Member
This is huge.
This is a great example of how so much of what he says about the parks is what he thinks people want to hear (and he has been incredibly successful at crafting his image). He's trying to paint himself as someone who is not overly focused on how much money is being made but in the process completely ignoring the guest experience, what is actually being sold. He absolutely should be thinking about the price of churros and how that impacts peoples' experience and perception of the parks. Instead he is sort of patting himself on the back for being able to charge an absurd price on something so simple and cheap.“You look at Main Street and you look at kids meeting Mickey. I love it because of what it means to people. I don’t go thinking, “Wow, look what we’re charging for these churros. Isn’t that great?””
Notice he doesn’t say he likes it. No, he likes it because “people” like it. Also, the fact he brings up the churro price means he does think about churro price. Which is odd.
If Iger thinks as you described, why would he invest $5.5 billion in a new resort in Shanghai? Why would he green light billions in investment at WDW alone? Why would he green light MM and Grizzly Gulch? The parks have always been part of the synergistic engine that is TWDC, since 1955. You’re coming at this as if you have some personal vendetta against Iger. I’m not a huge fan of his but any objective look will show that your post is wrong.Iger's attitude towards the parks has been this from the start:
- Theme parks are too expensive to operate
- Major investments in theme parks should be avoided unless absolutely necessary
- It is easier and better to develop and promote extra-pay options than infrastructure that does not have its own revenue stream (rides)
- Theme parks are a marketing tool for other divisions. Not building rides based on Disney movies is a waste of time
- People will pay whatever we ask them, because the people who like theme parks are dumb and have no taste
Until the big Bobs leave, Josh (or anyone else) will not change this attitude. Especially if budgets have been slashed.
Shanghai Disneyland had been a major goal of The Walt Disney Company going back to the mid-to-late 1990s. It was to be Disney’s way into the large Chinese market and something Michael Eisner could/would not complete as it was originally packaged with other guaranteed means of distributing content like a Disney Channel. Completing the park meant doing the big visible thing Michael could not do.If Iger thinks as you described, why would he invest $5.5 billion in a new resort in Shanghai? Why would he green light billions in investment at WDW alone? Why would he green light MM and Grizzly Gulch? The parks have always been part of the synergistic engine that is TWDC, since 1955. You’re coming at this as if you have some personal vendetta against Iger. I’m not a huge fan of his but any objective look will show that your post is wrong.
He graduated from Georgia Tech with a Mechanical Engineering Degree
He was the Manager of MK Engineering Support services in the mid 90's, basically as the money guy in charge of Engineering
In 1997 he was selected to head up the Engineering team to open up Animal Kingdom
After that he got promoted to Director of Engineering Services for Walt Disney World
Then he was promoted to Head of Worldwide Engineering Services of all the Disney Parks
And several other positions and now coming back to WDW
D'Amico
Those you mentioned are social media mediums. TikTok is for young people who dance and do crazy stuff to attract attention.
Nobody is saying there aren’t other nice Disney resorts, there obviously are. That doesn’t change the fact that the product they offer in Hawaii is superior to any other hotel they currently operate.
Have you been there?How is that a fact?
Have you been there?
I'm not sure if Aulani is any better than the deluxe resorts at WDW but one thing Aulani has hands down better than any WDW resort- the beautiful Hawaii weather and the constant cool tradewinds. My last trip and I didn't even need AC everyday.Nobody is saying there aren’t other nice Disney resorts, there obviously are. That doesn’t change the fact that the product they offer in Hawaii is superior to any other hotel they currently operate. If you haven’t been there and stayed there then you can’t possibly understand.
Point is that DCL and Aulani are some of the highest quality offerings the company has currently, and they truly are representative of what Disney used to be. Are they expensive, yes, but so is WDW. When compared to the costs associated with a WDW vacation, the service, amenities, and quality of DCL and Aulani make them both a superior value.
Aulani may not be the financial success the company hoped, but that’s irrelevant when discussing the guest experience, quality, service, and value. Further you can’t blame Jeff for the faulty financials of a property that was developed years before he was leading the group. You can recognize that it continued to be well run and well cared for at a level not seen at other Disney resorts.
I’ve stayed at every Disney operated hotel outside of Shanghai/Hong Kong and half or Paris.Have you stayed at every Disney hotel globally?
Is there only one metric to measure them?
Do we not evaluate hotels based on a number of factors, including price?
Are we only judging hotels operated by Disney itself?
It's entirely subjective, and subject to change as other properties get renovated/remodeled. That is my point.
Iger's attitude towards the parks has been this from the start:
- Major investments in theme parks should be avoided unless absolutely necessary
This is happening after WDI has undergone major layoffs and reorganized itself to outsource more and more work.The shear cost of Iger’s park projects, especially in recent years, is not a point of pride. Costs have spiraled completely and totally out of control. Even adjusting for inflation, what once bought the nondescript coaster themed like India or whatever at the beginning of his tenure now does not even buy paint and babies on a stick (Pixar Pier). The return on investment has become worse, with Disney having to spend significantly more to attract new guests and dollars at the parks.
As @ParentsOf4 is fond of pointing out, the total theme park CAPEX is incomplete. That poster makes a point of differentiating between “maintenance CAPEX” and “growth CAPEX.” An excellent summary of the two concepts can be found in this post:One might say that after a decade of no investment in the parks that $28B since 2011 was necessary. But still, since 2011, $28B ain't nothing to sneeze at. Cars Land, Pandora, 2 Star Wars, Toy Story Land, Tron, GotG, Rat, huge infrastructure projects, and all the major overseas park developments...
There is absolute zero evidence of unwillingness to invest in parks on the part of Iger.
You need to revise your hateratti talking points.
A multi billion app with a stated purpose of reducing the need to build those expensive attractions. Even Iger was once quietly honest about not wanting to deal with the parks and that’s why he shopped around the idea of selling or spinning them off.Oh yeah, he was busy selling Wall Street on a dumb iPhone app…
As @ParentsOf4 is fond of pointing out, the total theme park CAPEX is incomplete. That poster makes a point of differentiating between “maintenance CAPEX” and “growth CAPEX.” An excellent summary of the two concepts can be found in this post:
Here's @ParentsOf4 's graph of Growth Capex. "Growth Capex" is taking total Capital Expenditure and then subtracting out depreciation so as to get a ball park figure on what was spent on new stuff rather that replace and/or repair...
View attachment 292636
And here's the break down of Total Capex v. Growth Capex v. Profit (Operating Revenue, which is Revenue minus Expenses)
View attachment 292637
This essentially sums up why I’ll always argue in favor of Michael Eisner in the discussion of who was ultimately the better CEO. You can debate all day over who’s good decisions were better and bad decisions were worse, but at least Eisner was and still is a fan of what TWDC has created over the decades. Bob Iger, on the other hand, hasn‘t seemed to developed a similar passion for any of it, let alone the parks. The only occasions where Iger appears to express even a little bit of personal enthusiasm are for projects that directly impact his legacy/ego.So how does Bob Iger see the parks when he goes?
I go there and I marvel at how many people are there having the time of their lives. You just get the sense that in a world that can at times feel dark and as sinister as it is, these are people that have escaped all of that. They have spent time and good money, I will say, to provide themselves and their friends, their family, their loved ones, an experience that not only is going to make them feel good, but that they’re going to remember forever.
“Good money” indeed. That may be the only true thing in he says. Do you notice that the premise of this vacuous quote is his shock and “marvel” at people liking Disney parks? He also indulges in a classic trope about theme parks being meaningless escapes. Instead of being great stories that can educate and provide hope, theme parks are about “escape.” Nice.
What about his favorite ride?
“I happen to love Pirates [of the Caribbean]. It was the last attraction Walt was really involved in creating. He died just before it opened. And you go and you think, this is just silly, but it’s great.”
Notice how this is actually a jab. Of course he goes and thinks “this is just silly...” He subtly slams Walt Disney’s creation.
“You look at Main Street and you look at kids meeting Mickey. I love it because of what it means to people. I don’t go thinking, “Wow, look what we’re charging for these churros. Isn’t that great?””
Notice he doesn’t say he likes it. No, he likes it because “people” like it. Also, the fact he brings up the churro price means he does think about churro price. Which is odd.
How do Iger and his family experience the parks? Do they wait in line like all of us?
“It’s different for them, I will admit. They don’t wait in line.”
Nice.
How does Iger view other classic Disney attractions?
”The acquisition of these brands and the creation of intellectual property behind them have had a tremendous impact on growing our returns at the parks. When you have Star Wars to market at the parks...Avatar is a good example, Cars Land, we’re building a Frozen land in [Hong Kong, Tokyo, and Paris parks], the interest among the potential audience is higher. It’s not like, “Well, I’m going to ride some nondescript named coaster somewhere that maybe is like, maybe is in India or whatever.” No, you’re going to Arendelle and you’re going to experience Frozen with Anna and Elsa. Or you’re going to fly a banshee into Pandora. Go to Cars Land. We built Radiator Springs. You’re with the characters in that town.
....
People are coming not just to visit a theme park, they’re coming to experience the stories and the characters, the places, that were part of the movies they loved.”
Not just to a theme park. Who would want to go to just a theme park? He slams Expedition Everest and praises Frozen Ever After.
This disdain for theme parks follows to Bob Chapek.
“And that’s why we have a franchise orientation, and frankly, that’s why the Walt Disney Co. far and away outperforms all of our peers.””
What a sad reason to be “outperform.” Not because of storytelling or service. The cast member and imagineering organizations have been poorly managed and gutted. Things like value or creating a great experience don’t matter. That was how Disney used to differentiate their products. Now they create attractions like Alien Swirling Saucers. Any attraction with a superficial tie to a franchise is seen as an acceptable “Disney” ride.
These guys are maddeningly frustrating.
If you'd like a sample...Does this mean that for next D23 we won't have to worry about Chapek's presence at the Parks and Resorts Panel? I wonder how good D'Amaro is when it comes to speeches compared to Chapek?
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