I keep hearing that Disney lacks creativity because they just buy IP now and do not build their own characters and stories.
However, Walt Disney was the master of taking existing IP and maximizing its value. Yes, he created amazing and memorable characters in Mickey, Donald, etc. However, the characters and stories that really put Disney on the map and drove its initial success were existing IPs (Snow White, Peter Pan, Jungle Book, Mary Poppins, etc). Walt did not create these original stories. Instead, he saw them as not being maximized and he felt he could tell the story better. Disney is the same now. Of course, Walt did not have to pay $4 bil for that, but it is a different time today.
Believe me, I also want Disney to create original characters and IP as I feel all companies are recycling the old (how many more re-makes do we all need). But, to say Disney is not creative at all just because it buys or uses existing IP, that is like saying Walt was not creative. At the end of the day, it is what they do with it. We will have to wait and see. But, like Walt seeing Snow White and the other stories just remain bedtime stories in their country of origin, Disney saw Star Wars sitting dormant as well and felt it could tell the 'story' better.
For all of us, I am hoping for them to do something great with it and revitalize characters/stories and a brand that majority of us love, but was tarnished with the newer movies.