With less than 3 weeks to go at this point for IO 2, I'm surprised the marketing and merchandising hasn't ramped up. I've seen some of the tie-in plushies/toys at Wal-Mart but the books don't arrive until Tuesday. Why oh why is McDonald's doing the Captain America - Brave New World Happy Meal promotion now when they could have got the jump on IO 2 by a few weeks?Inside Out 2 or Despicable Me 4.
At least one of those will do well.
That said I wouldn't be surprised if the review embargo is lifted next week.