Just a quick followup on a point
@Lee posted and I extrapolated on, but word from very well-placed folks came in this evening (yes, I am living the life of a true Faux Top One Percenter in Europe right now) that backed up the chatter that more than Chappie laying down the law and certainly much more than anything happening with ESPN or DLP, these cuts are all related to two factors. Just two:
1.) Shanghai Disneyland (AKA Bob Iger's biggest Legacy project, followed by Lucasfilm and Marvel) is an over budget disaster that keeps getting worse and eating money more than the typical O-Town fanboi living off of Mommy and Daddy's money. And beyond opening, this park has a guaranteed Phase II coming that hasn't been budgeted or paid for yet and,
2.) MM+ is an unmitigated failure. Don't care one iota whether you like your MAGIC Bands or if they made your sixth WDW resort stay since May of 2013 so much more MAGICal. There were financial projections/guarantees made for this project and what it was expected to achieve and, despite all that placed PR content (you recall when that Austin dude just happened to wander in here because he really cared about your opinions and wasn't doing Burbank's biding, right? and y'all lapped it up almost as sickeningly as you did the Con Man of the Hills BS mea culpa!) it can't hide the fact that it will likely never even earn back the money that has been thrown into it, yet alone result in that 11% increase so prominently and proudly crowed about for years as WDW stagnated and rotted and y'all got excited over new toilets and uncharge parties.
And I'll leave you with this nugget to ponder: TWDC and WDW have never been more profitable. So, ask yourself if this is how they handle uncharted prosperity, just how will they handle some adversity ... especially with the global economy (this time led by China) poised for a major downturn?
Don't any of you cause any discomfort by actually voicing complaints to the execs? Nope. You might find yourself relegated to UNI's parks. (Oh, and while they are certainly better in O-Town right now, the fact remains that their leadership is basically as clueless as Disney's ... The Boy Who Lived makes up for a lot of shortcomings, just don't let the UNI Wave Wanders hear I told you so!)
I know this is a little dated, but I've had this question festering in my mind...
So according to multiple reports, MyMagic+ was acknowledged as an unmitigated failure by late 2013 (
http://micechat.com/49401-my-magic-plus-failure/). That was when Iger learned about how it would never meet projections, it was broken, and that it was way over budget.
You and others have also been aggressively pounding away at the Shanghai Story and breaking news on that front. Sharing info about how Shanghai was way over budget, that it was money sink, and that it was probably going to have prolonged problems.
So why are we only now hearing that these two
known problems are going to sink WDW and DL spending? What has made Parks and Resorts management decide that even though the parks are performing better then ever, MyMagic+ (a product that has been on the market for fast approaching three years) is suddenly going to sink spending?
Did they only just realize that they were missing projections?
Did they only just realize that Shanghai was expensive?
Did they only now realize that parks should go into crisis mode?
Perhaps most importantly, what changed between late last year (when they were going crazy expediting construction times and thinking about phase 3s and 4s) and now (they're in panic)?
To me the timing doesn't make sense to line up with MyMagic+. Why would Disney be totally reactionary about something that has been on market for years?
If I had to kick around a couple ideas about why Disney would be cutting some hours, workers, and entertainment:
1) Shanghai seems totally believable to me. Disney has said that they're targeting 300 million in pre-opening expenses. If that started to get out of hand, I see where they could try to compensate at Disneyland and Walt Disney World. Especially as Iger and Staggs were gloating about hiring thousands of new staff in Shanghai, staff that aren't revenue generating currently, cutting hours at domestic makes sense. So I find Shanghai operations totally understandable, especially if what you're saying about budgetary problems is correct. Though if it is Shanghai, this shouldn't be surprising and would've been on long term planning.
2) Disney is preparing to drastically refocus DAK towards the nighttime offerings. Keeping rides, shops, and restaurants open later is going to cost money. TDO likely doesn't want that to be very additive on current budgets. They seem to be compensating by reducing hours and employment at other parks. So in order to have longer hours at DAK that may involve less future world time. Not that trade off is necessary, but I would see that being logical.
3) Disney is preparing to add new attractions like RoL, Night safaris, SW fireworks, and Frozen. They're also working to add additional capacity at Toy Story and Soarin. It would make sense if they were trying to offset costs of those additional attractions by cutting some other offerings.
4) One other option that crosses my mind, is the coincidental timing of this. These cuts are taking place one year after Bob Chapek took over (happy 1st year anniversary today Bobby). If I took over a business I didn't really understand, I'd spend a year getting familiar with operations and making a list of things that I would want to change. At the very least, the one year mark is symbolic because it means you've moved beyond the learning phase. Bob implementing change for the sake of change in order to mark his turf is actually believable.
Those are off the top of my head. Disney freaking out because of MyMagic+ doesn't follow. They've had time to revise expectations down. Shanghai is totally reasonable. I do feel like there a whole mess of domestic factors that are being ignored though.