Its a brisk and busy day in Burbank, California.
Bob Iger sits at his desk looking over sensitive documents related to the company when all of a sudden his intercom interrupts his train of thought...
Secretary:
" Mr.Iger, your two o'clock is here."
Iger:
" I have no appointments today, who is it?"
Secretary:
"Its a gentleman by the name of Lyle Lanley, he says he has some important technology to show you."
Iger:
" I don't have the time, send him away."
As the secretary as communicating with Bob, Lyle secretly managed to sneak inside Bob's office, Lyle will not be denied..
Lyle Lanley:
"Mr. Iger, allow me to introduce myself, my name is..."
Iger:
" I applaude your persistance but I'm much too busy, please leave at this time, if you don't I will have no choice to call security."
Lyle:
" I respect that Mr.Iger, but I have a new marvel when it comes to theme park technology, one that will allow you to track your guests in ways never developed, and it will also enhance their experience. But if you want me to leave, I can always take it to Universal, seems like they know how to push the envelope..."
Iger, at first not amused but now interested swallows his professional pride and stops the slow walking Lanley.
Iger:
"Ok Lyle, let me call up some lawyers to the room, and I'll give you 5 minutes to present what you have."
Lyle:
"5 minutes, I only need 3."
And in 3 minutes, Lyle gets his point across...
Lawyer #1:
"So let me get this straight, we track the guest on what they spend, where they go, what they eat, and we can offer advertising to get them intrested to spend even more money on other things based on that data? I actually like how that sounds."
Lyle:
"But here is the good part, they think you are offering them convience, which you are, but you would rather have that data, that personal information. You could even sell that data for even more profit. As you get new guests, you get more data, the more data, the more money. The more money, the bigger your bonus. Not only can you cut spending on matainence in the parks to thicken the old bonus envelope, you have an additional source of revenue for those bonuses. And get this, its foolproof."
Lawyer #2:
"Explain foolproof?"
Lyle:
" You're Disney, no one will question you, and if they do no one will believe you are doing anything bad."
Iger:
" Wait a second, are we doing anything bad with this techonlogy?"
Lyle:
"Nah, the laws surrounding privacy are not black and white, its like a free use thing, I could make a movie in your theme parks about men oogling teenage girls and.."
Iger:
"WHAT?"
Lyle:
"My point gentlemen is, this is the wave of the future, if you don't buy this technology now, I'll sell it to Universal and you will be playing catch up. My price is 3 billion dollars, cash only."
Iger and the 2 lawyers huddle together for roughly 52 seconds before announcing...
Iger:
"Ok, good or bad, we want the technology, but we want you to discuss price with our negotiator, deal?"
Lyle:
"I'll listen, but I think my price is set"
As soon as Lyle finishes, Rick and the Old Man from Pawn Stars burst through the doors. The Old Man barely has his eyes open and Rick is twirlling his skull bracelet.
Rick:
"Ok, I have been listening to this,but you need to remember, Disney has a lot of overhead, and then there is implementation and advertising, I'm going to offer 500 million.
The Old Man:
" Thats way too high son"
Lyle:
"How about 2 billion?"
Rick:
"One billion, and I don't know why I'm even going that high"
Lyle:
"Can we meet halfway? 1.5 billion?"
Rick then looks at Iger who nods in approval....
And if that scenerio seems plausible, than I guess you deserve to think Disney is using NextGen to invade people privacy...
Jimmy Thick- Wanted to put the guys from Deadliest Catch in there...
