Sarah Rae
Member
I'm getting the impression that a lot of people are overreacting. I don't see this as a huge deal. It's not like Disney (or any company, for that matter) cares what I do. They care about what people in my demographic do. How are they supposed to figure that out? Surveys? Surveys are biased and people lie. If you are worried about your every move being tracked, don't give your bracelet charging privileges. Don't give them your cell phone number (or hey! Turn off your phone, you're on vacation). Look! Now it's a KTTW card that is especially ugly. I'm not entirely familiar with the technology that would be used to "track" you, but from what I understand, at this point, isn't it just tracking points where you "check in" with the bracelet? It's not a GPS. And even if it were, they don't care where you are at any given point in time. Why would they?
Also, every time I think about this, I think about the Shoppers Optimum Card (Canadians, holla at me). It's basically an awesome rewards card for a Canadian drug store chain. It's free, and you get points, like any other rewards card. Except I've read a bit about it, and it's got one of the best money spent=rewards earned payoffs. You just swipe every time you purchase something there, and you save your points for $20, $50, $80 etc off your purchase when you reach your next reward level. Awesome, right?! Well, not if you're concerned about "privacy infringement". They know that I am a 22 year old female from Toronto living in London. They also know every single thing that I have bought at Shoppers in the last 4 years (when I signed up). Do I care? No! Because it does not inconvenience me in any way. Does my demographic info and shopping habbits (and that of every other female in my university town) mean they stock more nail polish and argan oil (for hair, very trendy)? Maybe. Great!! I love those things! Do I have to buy them? No. Do I know without a doubt that my personal info was used? Nope. Couldn't care less. I recently got to my $80 reward level and went on a shopping spree. No one is under any obligation to sign up for an Optimum card. And if you are a one time or occasional shopper, there's no reason to. And your shopping experience will not be lessened. But if you spend a crap ton of money there, why wouldn't you? They can have that basic info from me if it means that the products may be more suited to my style (not to mention the sweet payout).
Do you have a credit card? Air Miles? Any reward card, anywhere? I don't see too much of a difference.
Also, every time I think about this, I think about the Shoppers Optimum Card (Canadians, holla at me). It's basically an awesome rewards card for a Canadian drug store chain. It's free, and you get points, like any other rewards card. Except I've read a bit about it, and it's got one of the best money spent=rewards earned payoffs. You just swipe every time you purchase something there, and you save your points for $20, $50, $80 etc off your purchase when you reach your next reward level. Awesome, right?! Well, not if you're concerned about "privacy infringement". They know that I am a 22 year old female from Toronto living in London. They also know every single thing that I have bought at Shoppers in the last 4 years (when I signed up). Do I care? No! Because it does not inconvenience me in any way. Does my demographic info and shopping habbits (and that of every other female in my university town) mean they stock more nail polish and argan oil (for hair, very trendy)? Maybe. Great!! I love those things! Do I have to buy them? No. Do I know without a doubt that my personal info was used? Nope. Couldn't care less. I recently got to my $80 reward level and went on a shopping spree. No one is under any obligation to sign up for an Optimum card. And if you are a one time or occasional shopper, there's no reason to. And your shopping experience will not be lessened. But if you spend a crap ton of money there, why wouldn't you? They can have that basic info from me if it means that the products may be more suited to my style (not to mention the sweet payout).
Do you have a credit card? Air Miles? Any reward card, anywhere? I don't see too much of a difference.