BrianLo
Well-Known Member
Super later to this thread. The issue isn’t Cap 4’s budget being the anomaly, the issue is the misrepresentation one Caroline Reid (Forbes) has made about the “budgets” of The Marvels, DS2 and Quantumania.
Which was fully costed including marketing spend totals.
Cynthia Reid has written many misleading articles now, that conflate and inappropriately contort figures. Ones about Tokyo Disney, ones about WDW, ones looking at the quarterlies that read like amateur hour - the list goes on. All of these egregiously different figures are exclusively being reported by her.
If you think critically for more than two seconds, no DS, Quantumania and The Marvels all did not start to double the budget of Shang Chi, The Eternals, No Way Home or Deadpool and Wolverine. But if you wrap the marketing spend in and mis-represent it, sure. And no, these movies did not intellectually cost more than the Avatar films that James Filmed for literally three years and had a notorious hall pass to spend to his hearts content.
Deadline actually reports the final tally of The Marvels as 380 million for marketing + production (instead of the 370, probably attributable to exchange rates). Or 455 million for all in costs… but that does not change the production line item as we normalize it was still a somewhat higher 270.
Which was fully costed including marketing spend totals.
Cynthia Reid has written many misleading articles now, that conflate and inappropriately contort figures. Ones about Tokyo Disney, ones about WDW, ones looking at the quarterlies that read like amateur hour - the list goes on. All of these egregiously different figures are exclusively being reported by her.
If you think critically for more than two seconds, no DS, Quantumania and The Marvels all did not start to double the budget of Shang Chi, The Eternals, No Way Home or Deadpool and Wolverine. But if you wrap the marketing spend in and mis-represent it, sure. And no, these movies did not intellectually cost more than the Avatar films that James Filmed for literally three years and had a notorious hall pass to spend to his hearts content.
Deadline actually reports the final tally of The Marvels as 380 million for marketing + production (instead of the 370, probably attributable to exchange rates). Or 455 million for all in costs… but that does not change the production line item as we normalize it was still a somewhat higher 270.
