Geez. I was only trying to show that what Disney did can fit the definition of a knee-jerk reaction, in my opinion. I am aware of what a knee-jerk is in the context of going to the doctor but this was not going to the doctor. This is a business. And as someone said above, Disney is a large organization and it took them a year to just start realizing there needed to be a reaction at all. Their choice of Avatar as a property makes me think of a knee-jerk reaction too... they literally went for the hottest property they could find in the here and now, without thinking really about it's long term popularity. I even like the idea of Avatar, and will be curious to see what they do with it. But I don't think it's a very strong property and certainly won't have the longetivity of Potter or heck, to go with a Disney property, Star Wars. It's strongest selling point was the technology behind the film, not the story itself, which tells me it could possibly lose steam at some point as we know technology always changes. Could that change with the second and third Avatar movies? Sure, I guess. But I'm skeptical. But Disney saw the oodles of money it made and jumped at it. If they were thinking long term, I really feel like there are other properties they could have explored that have proven their longetivity. And given that there seems to have been not a lot of movement on the project, it also speaks of knee-jerk and ill-preparedness to me. I didn't say no movement but you'd have thought a year later, we'd here of at least some concrete plans. But nope, even the people on this site in the know have said not much has gone on. Just my opinion.
At the end of the day though, I guess it doesn't matter whether it was a "knee-jerk" reaction or not. Potter was the biggest influence (even if it wasn't a knee jerk) in Disney moving forward with this decision, not that DAK needed some more stuff. And I'll just go with what Beholder summarized the move as... "a little desperate."