Disney wants to come up with a solution to Potter, but unfortunately I don’t think there’s an immediate solution that would be considered rational. At 20 years old, I think of my childhood and what made my childhood what it was. I think of the Disney classics like Toy Story and Lion King and how I watched them frequently, but I also think of Harry Potter and how much that meant to me. The thing about Harry Potter is that it was a total of 7 books, books which can pack in so much more detail than a movie can. The books also came out over a span of 10 years, which gave the books the ability to captivate both children and adults over a decent portion of their life. Devoted fans read the books for 10 years, while most things in their prime dont last half that long. Anything can go in or out of style so quickly, but it seems like Harry Potter is here to stay. Not only did Harry Potter thrive for the 10 years that the books were being published, it has continued to grow and prosper since then!
For Disney to bring Avatar into their park(s) I think is a good move but they should definitely not expect it to be as much of a crowd grabber (Did I really just say crowd grabber?) as The Wizarding World of Harry Potter is. I remember hearing when Universal was going to build a Harry Potter land/world and as corny as this sounds, I felt like I was a kid again. I was overwhelmed with happiness knowing that I was going to be immersed in the world of Harry Potter. It was something that I have only dreamed of for the majority of my childhood, and I’m certain that millions of other people felt the same way.
Disney is putting all of their eggs in one basket with Avatar Land. If I were one of the Disney execs I would be losing sleep at night wondering if the sequel(s) to Avatar would be both liked by fans and successful. I think success for the sequel is inevitable, coming off of the highest grossing film or whatever it was, is kind of hard to mess up.
Every Harry Potter book I read exceeded both my friends expectations and my own. Can Avatar do that? I don’t think so. I loved the Movie but I did not eat, sleep and breathe Avatar for 10 years of my childhood. I was able to compare myself with the characters in the Harry Potter books unlike the hired killers in Avatar.
I look forward to seeing a completed Avatar Land. The movie has good ideas behind it, along with a lot of cool special effects, plants, dragons, beliefs, etc. Disney will be able to do great things with Avatar Land. But Disney’s exquisite detail is expensive. Avatar Land is the perfect substitute for Beastly Kingdom but I don’t think it is the solution to Potter. I would assume that Disney will help advertise for Avatar sequels(s) in and out of their parks because Disney’s future success is essentially based off of Avatar’s success.
And I don’t know why Disney feels the need to make everything a LAND. That’s not how Walt did it! He only made an attraction for each story, not half a park. Harry potter was an exception only because it consisted of 7 books and 8 movies.
I don’t think there is anything at the same magnitude to Harry Potter right now. In its peak, yes, Star Wars, but Disney should have jumped on that when it was current. But they just made ONE RIDE because back then that’s what they did! Although there isn't anything as big as Harry Potter right now, that doesn't mean I don't think Disney can't do a series of things to increase their park attendance (Avatar Land being one of them).
Half the attractions in Disney Parks are either irrelevant, out of date, or a mixture of the two. Attractions in Universal are sloppy, but they are attractions that incorporate the childhoods of today’s children. Disney can’t continue to invest their success off of their success from the 90’s and earlier. They’re putting a Little Mermaid attraction in the FLE when that movie came out in 1989. Hm..... If you’re going to continue to invest your success into the Little Mermaid than I expect to click by the Disney Channel and see Little Mermaid TV shows to get the kids of today hooked like I once was; because the kids of today may not love the Little Mermaid as much as I do, or my parents do, because they don’t get to experience it like I did watching it at home on VHS with my family. If i asked my 6 year old cousin who Ariel was, or who Woody was, he would have no idea! But in his and my own defense, he knows who Lightning McQueen is.