this news actually caught me off guard since I read it on a news site before this one. I'm personally split down the middle with this one. When I heard about this yesterday I thought "Oh cool, they're going to make Beastly Kingdom and make Avatar the main attraction". Insread they're just making an entire land. Now for most that's great, for me I thought the movie was average, my big problem is that it really was just Dances with Wolves in space and it seemed to be all about the visuals. If I spend 15 years making a film the first thing I would do is make sure the script is mind blowing, for ex. Unobtainium? If your going to be that lazy why not call it Icantgetthat. Now I only saw the film on blu ray but to me if I can only experience a film by seeing it in IMAX 3D, then it must not be that amazing of a film. So in the end I'd be happier with just one huge Avatar attraction surrounded by other fantasy based animal attractions rather than a whole land. I mean, it juat seems Universal got more with HP as far as amount of material they can use for attractions, dining, and shopping vs Avatar which is just blue cat people in space.