I don't know if its totally opposite, but pretty close, Cameron isn't interested in tshirt ,toys or Mickey,goofy, etc. he is interested in promoting Eco themes and conservation. Every time a side gets 1 step forward the other side takes 2 steps back. In the end if ground breaking isn't between June-August it won't happen. Cameron's feels short sheeted by the Lucas deal and knows it only time before disney says " Jim you do know that we have possibly the largest franchise ever. We really don't have to deal with this"