Tom
Beta Return
Great post. Some parts I agree with more than others. For example, Marvel doesn't bother me. And I think it had more to do with making the Disney brand palatable to boys then just purchasing a revenue stream.
And I don't think the purchase of the Muppets was as pure-hearted as you portray. (From my understanding, Eisner originally pursued the Muppets largely because he wanted to "own" Henson too.)
But I really agree with this last part. You can only view "timelessness" through a historical perspective. In 1982, we all thought ET would be a timeless classic. But today, it's a nostalgic memory for most. Only time will tell how well Potter and Avatar fare.
I suspect Potter will be timeless in as much as any franchise is. The books will likely remain popular works of fiction for generations. The movies, probably not so much. But they will run on cable for at least a generation or so. But, I figure there is so much money tied up in Potter that eventually, Rowling or someone else will start telling new stories in the Potter universe. And that, like Star Wars, will extend its life beyond most franchises.
There was a time in the late 80s and early 90s when the Star Wars franchise was dying out. Before those Zahn books, there wasn't a lot of Star Wars merchandise out there. Anything you could find was probably in a clearance bin. It wasn't until new stories breathed some life back into the franchise that Star Wars became truly timeless.
I think most of us (myself included) have doubts that Avatar will ever be timeless in the same way. But as you pointed out, if Disney does a great job creating a fantastic immersive land, it will be timeless even if the source material is culturally irrelevant.
I try to ignore the demonic motives of Eisner. Looking at it today, Disney is trying to do the Muppets justice. I hope the movie helps (the numbers aren't giving me hope), and it would be nice to at least see them utilized in the parks.
You're right about the secondary motive for Marvel. I'm just a traditionalist and know it's not Disney, and has nothing in common with Disney. I hate to see a brand be diluted. But, as long as they don't go throwing Marvel stuff into the MK or Epcot, I guess I don't care what they do with them.
Ultimately, we'll all just have to see if Fantasyland and Avatar can combat Potter phases 1 and 2. I have faith in the Disney brand (i.e. Fantasyland will work), and I have a renewed faith in the current WDI team, as they've been developing some pretty impressive stuff lately (and FINALLY). Regardless of the novelty of Avatar, the land is going to be pretty cool.