Hahahahahaha. #1 revenue segment for TWDC.
I'd like to see that be Parks and Resorts and I think you can do that more effectively like we were talking about in the TEA thread. Growth coming organically through reinvestment. You get return visitors easier.
You get the long con. Rather than getting $7000 from a family for one visit ever, you get $5000 for a visit every 2-3 years over a 10-15 year period. Then you've got the kids hooked and then they're gonna come back.
Essentially, its drug dealer marketing. Or as Prop Joe essentially said, this (stuff) will sell itself.