They do, but don't overestimate the "watercooler effect".
Broadcast media isn't even close to dead (though they do need to further adopt, which they have through hulu and Netflix) digital distribution.
Mind you, this is coming from someone who hasn't had broadcast or cable TV (just cable internet) since 2007...
I was a VERY early adopter. And, have watched it evolve. That said, I don't think it's anywhere close to the "future"...<grin>
Yep. I've always said you were weird!!! Just more proof!