A Spirited Perfect Ten

lazyboy97o

Well-Known Member
I'm sure many CEOs would love to have "subpar" films which gross $1.4B
The big problem with Iger's film strategy is that more and more films need such high box office grosses. Ignoring the whole backend perpetual loss issue, Star Wars: The Force Awakens likely only started to become profitable for Disney after hitting $1 billion at the box office. That is an insane number, and while it was expected for this film can that sort of performance be sustained through the next five films? Disney is very much nearing the point where $1 billion at the box office will still be a loss.
 

Eoghann

Active Member
The big problem with Iger's film strategy is that more and more films need such high box office grosses. Ignoring the whole backend perpetual loss issue, Star Wars: The Force Awakens likely only started to become profitable for Disney after hitting $1 billion at the box office. That is an insane number, and while it was expected for this film can that sort of performance be sustained through the next five films? Disney is very much nearing the point where $1 billion at the box office will still be a loss.

There's not really Iger's strategy so much as the current Hollywood strategy.
 

JenniferS

When you're the leader, you don't have to follow.
Premium Member
I guess any time a male actor loses or gains weight, or lifts weights in order to fit and commit to a role we should call it body shaming as well.
Shame, shame, Chris Pratt. How dare you?

image.jpeg
 

indyumd

Well-Known Member
The big problem with Iger's film strategy is that more and more films need such high box office grosses. Ignoring the whole backend perpetual loss issue, Star Wars: The Force Awakens likely only started to become profitable for Disney after hitting $1 billion at the box office. That is an insane number, and while it was expected for this film can that sort of performance be sustained through the next five films? Disney is very much nearing the point where $1 billion at the box office will still be a loss.

Based on what was TFA only profitable after $1B?
 

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