Sure but if you have an AP and you go there many times a year, isn't your "reward" that fact that your individual cost per day is way, way lower then the average Joe that buys a single day or even a multi-day (up to 10) ticket. If you go enough the advantage is pretty big. For example, if I buy a 10 day park hopper (which is needed to be near equivalent) It would cost me $398.00 or $39.80 per day. If you had a Florida AP and went at least once a month (any less then that and you have to question why you bought an AP) it would be $396.00 per year or $33.00 per day. The likelihood that you would probably go at least an average of 24 days per year that brings you down to $16.50 per day. I would think that is pretty generous. Add more days to that it keeps getting cheaper per day. Seems like a deal to me.I see you use this excuse a lot, and I think you put way too much wait on it. You don't have to specifically know the intricate details of running a theme park when some of the errors they have been making are visible to those of us who have intricate knowledge about how businesses run in general. I run a department at a company that has experienced 3000% growth over the past 3 years. Our market share and partner base has grown tremendously over that time. But one of the questions that we're always asking as we proceed into new markets is "how do we make sure that we don't alienate our existing customers?" and "what can we add to our portfolio that will keep our existing customers coming back for more from us?" These are two basic questions that TDO seems to ignore more often than not. Case and Point with how APers and FL Residents are being given considerably less discounts and prices for APs continue to rise (about 43% in just 5 years). Why alienate some of your customer base when you can be adding to it?
Logic would tell me that the cheaper the daily rates get the fewer "extra" perks are likely to happen. Since your business, in this case, is working on as a lost leader to begin with, why would it be necessary to give away the farm to entice people to go there. There might even be an argument placed forth that one could make more money with fewer people visiting less often.