D23 is the right medium to announce something like that?
I don't think so.
Why wouldn't D23 Expo be the right medium for a Star Wars Land announcement? It's the Disney Company's giant corporate lovefest where every celebrity and theme park model and new technology and old costume they have is trucked 30 miles down the freeway to Anaheim for the show, and the whole thing is designed to generate buzz and media attention, which D23 Expo always gets. Plus about 50,000 paid visitors to see it all, and then tweet and blog about it.
The only thing wrong with D23 Expo is that it's only once every two years, and it has a fixed date, so they have to be ready to announce something in advance of Expo.
But if they really are about to green light a Star Wars Land for DHS, and Iger gets it wrapped up and signed off by the Board of Directors (a key legal corporate governance piece for any major expenditure) a few weeks from now, then D23 Expo in August would seem to be the
perfect place for the Star Wars Land announcement.
The 10,000 seat Anaheim Arena at the massive Anaheim Convention Center will be packed for the Parks & Resorts Keynote Executive Address at D23 Expo, just like it always is. I can't think of a more appropriate place to announce a major theme park expansion than that arena full of theme park fans.
Anaheim Arena Keynote Speech @ D23 Expo - 50,000 Disney Fans Can't Be Wrong!
But just out of curiosity Mr. Thick, when and where would you announce Star Wars Land for DHS? They missed their shot at Star Wars Weekends this year, so where would you suggest?