Well, I have never in my life dined at a Taco Bell, asked for a water cup and had a Mountain Dew. I am talking about Disney ... and if Disney wants to screw me, then I'm going to respond in kind. I know how little that soda costs them. If I am spending $14 on dinner and 'stealing a soda' how much profit are they making off me? I really don't care what you think about me or whether you think it is moral or not. I can live with it. Disney simply isn't getting that extra $3 out of me unless I have no choice and 95% of the time, I do. Even if it's sending a CM friend backstage to a Coke machine or into a retail outlet that sells bottles (their 35% discount works on them, not on QSRs in parks). Bob Iger can go eff himself, but he ain't getting what he wants from me. Not after 35 years (more really) of APs and loyalty and God only knows how much money spent.
I would argue that the outright shoplifting that happens in huge amounts daily at WDW (no, not talking about fraud ... like certain ex-con con men engaged in) is a result of Disney making price points up as they go. $35 tees? Really. $13 pieces of vinyl? $16 pins? upcharge, upcharge, upcharge? People are tired of it and tend to act unto others as others have acted unto them.
But thanks for the your opinion.