Maybe the core parks strategy shouldn't be wrapped around a food and merch tentpole? If you provide a great product at a fair value the rest falls into place. The parks are amazingly profitable but theres this ever growing itch that needs more. Squeeze every drop out of them to fuel the machine.
C'mon now. Iger Disney has made it very clear that the customer is no longer the most important thing....unless they are only spending money. If there is a place for someone to sit....there is profit to be had darn it.
Remember when the fireworks viewing garden areas were just fast pass areas.
Now you have to pay for them.
Remember when you used to be able to eat at the Plaza and sit on the patio to watch the fireworks?
Now you have to pay extra to sit there.
Disney charges for everything now.
They even charge you for having bell hops bring your food deliveries to your room from the lobby.
And don't think for a second that is not to dissuade people from ordering their own food.
That's why they charge you for parking at the hotels. They don't want you driving your own cars because then you can get off campus and eat somewhere else.
They would prefer people use Disney's Magical Express and resort transportation so they are basically stuck having to pay for Disney food.
It's only a matter of time before Disney stops allowing people to order food from outside and have it delivered to the hotels at all.