I think for Joe Sixpack, down from Anyplace, Upnorth, he'll be like "Cool, Transformers. Is it a rollercoaster?" Then someone will say, "No, it's like that Spiderman ride over in the other park." And Joe will be all like, "COOL, that ride is pretty BA!"
All and all, they needed to spend a chunk of change, it's filling in what has been a dead spot in the park, and is a toss off filler before Potter. So for it's purpose, we are lucky to be getting a $100 million E-Ticket. Yes, it is similar to Spiderman. But is being similar to one of the premier theme park attractions on the planet really a bad thing?