I find the whole "family" ride versus "kiddie" thing to be kind of silly, lol. Cedar Point, which is arguably the largest thrill park in world, describes their entire "kiddie" section as *family* rides, the terminology is interchangeable for most people and not a big deal. So, I will continue to refer to them as family rides.
https://www.cedarpoint.com/things-to-do/family-rides
And yes, I tempered my expectations because I have heard about Carsland & StarWarsland and something about a Monsters Inc roller coaster -- never in a million years would I have guessed TSPL. But, I think it's so cute and children, families and majority of people are going to love it. The timeline bothers me more than anything else, because I think it will be around 2020 before we see anything Star Wars. Iger was very careful to note a "strong presence" in Disney Parks and that can mean anything.
Disney tends to be reactive instead of proactive these days. The New Fantasyland was supposed to be a Pixie Hollow meet and greet. The only reason we have 7DMT, BOG, StoryBook Circus, ETWB, The Little Mermaid and plans for Avatarland is because it was in response to Harry Potter.
Diagon Alley, Tranformers, Simpsons expansion, and Despicable Me really didn't shatter Disney like everyone claimed it would. So, I don't find it unreasonable to temper my expectations given the current track record.
With that said, I am very excited about Avatarland!