They're a publicly traded company with shareholders who care about the bottom number on the P&L. There's *nothing* wrong with that....
It boggles my mind how so many people expect Disney to provide these theme parks as a free service to people. Its just not true. Those parks are there to make money...if you can't afford the product disney creates, don't buy it. They seem to have a good idea as to what price the market will bear....
regardless, the more money Disney makes, the better off the company and by extension, the theme parks will be.
Tell that to Southwest Airlines. I love their business model and really wish Disney would be the same way. The funny thing is they make a lot of money, yet give the customers top value.
My point was that people are already saying bad things coming back home from Walt Disney World. At some point, it's going to hurt the company's reputation. I know you can't please everyone, but every time they raise the prices, people are going to become harder to please. IMO, some people at Disney are already rude as heck.
Speaking of rude, I've spotted a few rude comments in this thread. "Not big on economics?" How does that push the discussion forward. That's a personal attack. I'm a member of Omicron Delta Epsilon, the national honors society in economics. You probably shouldn't be saying things like that.
I'm not renewing my AP because I think Disney's a bad product. It's simply because I can't financially afford it at this time. If I were doing well, I'd probably have one personally. I'm not a WDW hater. I just noted that I have seen people repeatedly say negative things about WDW including calling it an "expensive joke". For the record, those were not my words. People actually believe that and if they continue to tell others that, those "others" probably won't be in a hurry to visit the kingdom.
WDW needs to know they can do better and strive for it. When you see what DL's doing, WDW should be doing things the same way. I'm not talking about spending billions of dollars, but keeping rides in working order would be nice.