flynnibus
Premium Member
Where it's a page long explanation of the story though? Key facts, key phrases, the take-aways marketing wants media to regurgitate... yes, typical PR type stuff. But the synopsis isn't even making a point of highlights or key takeaways to prime the media blitz with. It's basically providing all the filler and explaining all the story.. which no one is going to bother wasting so many lines on except a two or three line synopsis of going through the bayou to locate members for the band and mentioning the shrinking and finale.Fact sheets are bog standard (pun intended) media support and have been for decades.
I mean, contrast that with the PR piece for Cosmic Rewind - https://wdwnews.com/releases/its-sa...nd-debuts-may-27-at-walt-disney-world-resort/
Contrast those two in terms of what they spend the energy focusing attention on...
When you look at this.. and then look at how much they put into the queue... and then belabored the media side with this 'tiana foods' backstory.. the whole thing feels completely like investing in the wrong things.