I know I'm late to the party, but I just saw the most recent AA video. The figures are all very impressive in their way, but there's an overwhelming sameness to them, because they all do the exact same thing - they stand their and gesture rhythmically. It's the same thing the Shaman does, that Elsa does, that Kylo does. No matter how impressive the figures are, it gets boring.
When was the last time Disney built a ride with AAs DOING something? Dunking a mayor? Selling a used chariot? Getting a haircut from a robot?
Disney seems to have lost sight of what it means to be immersive. Their current definition of the term is incredibly narrow - the characters must all look at and address the guests directly. It's as though every movie tried to create drama by having the characters stare directly through the fourth wall and constantly reiterate the stakes to the viewer.