They are getting away with it because they are able to spend that kind of money without it impacting the key metrics. If they had huge dips in profitability and tried to write it off as 'investing with MM+' they'd have to answer for it much more. But they've managed to roll it up without hitting the bottom numbers much.
What's interesting (to me
) is that as a percentage of total revenue, Disney used to invest much more heavily in the 1970s to 1990s.
As might be expected, the year of greatest investment was 1982, right before the opening of EPCOT. That year, investments were a whopping 62.7% of revenue.
After that, years of double-digits investments were not uncommon.
Understandably, Disney's domestic investments plummeted in 2002 but since then they've never come close to pre-9/11 levels. In 2011, when total investments were up to 5.6% of revenue, Wall Street grilled Iger and Rasulo pretty good. (Questions along the lines of "When is spending going to end"?)
In 2013, investments were at 2.5% of total revenue, with domestic investments approaching a record low. Total investments were at 2.5% in 2002 and bottomed out at 2.0% in 2006.
For Disney, "investments" include all capital expenditures, including maintenance. Recalling what CFO Jay Rasulo said about investments back in 2011:
“Five years ago or so we used to be pretty demonstrative about $1 billion number being an ongoing level without special projects added to it.
You have to remember though that in those five years in the capital projects that we have put in the ground, which each have their own growth strategy, each is filling in different parts of the portfolio, when they are back on board they all need ongoing FF&E and maintenance capital to keep them going.
So I would say that that $1 billion number is low.”
With baseline capex being at $1B back in 2006 along with inflation and the additional projects brought online since 2006, most of today's domestic "investments" are basic maintenance.
It's possible that 2013 might represent an all-time low for domestic investments at Disney.
Under Eisner, Disney made several major acquisitions and yet Disney continued to invest. Under Iger, those domestic investments have evaporated.
Investments made today are what builds a company's future. Capital budgets can be slashed in the current year and the company will do very well financially for a few years but, long-term, the company's future has been sabotaged.
Wall Street might be happy today.
Will they be happy in 5 to 10 years?