True, and the UAE is a damaged BRAND, no matter how many 110-story hotel towers they build. It's like I've said about Dubai being a desert mirage. People look at what they build for rich westerners and forget that it is propped up by oil money, ties to terrorism and by horrible human rights records.
As folks point to the 25-year anniversary of the Chinese massacre in Beijing, no one seems to realize that some of those amazing oil rich 'friends' of ours are incredibly repressive toward anyone who isn't an Arab male or a foreign businessman (obviously with a strong preference for non-Jews). How women and gays are treated is disgusting ... and, yes (here comes the promised opinion), I find it disgusting that TWDC is helping perpetuate the lies and the myth of the UAE by bringing Star Wars filming over there simply because they got a deal.
With the value of the Star Wars IP and its appearance in Disney Parks worldwide set to explode in the years ahead, on its face, it just appears to be a poorly thought out decision by TWDC to take that vaunted franchise and pimp it for Abu Dhabi's tourism bureau. We should note that Alan Horn aggressively sought this deal as a means of subsidizing what he knew would be another massive tentpole spend. Beyond what the industry trades have reported, Abu Dhabi has made guarantees to Disney taking the 30% guarantee against costs far above that number.
Abu Dhabi, and its extraordinarily repressive regime, gave Horn and Disney complete discretion with regard to accounting for money spent to bring the production halfway around the world. This is territory Horn knows well because Lord of the Rings brought a 40% uptick in tourism to New Zealand after Peter Jackson filmed there.
I just wonder whether driving Abu Dhabi's tourism industry by bringing production and Disney's seal of approval to the Emirates will open the company up for legitimate criticism given the horrendous human rights record of its host nation.
But I'm sure we won't see this in the NY Times anytime soon ...
... and I doubt Mark Hamill (with human shield Gary Buchanan at his side) will be asked about this at his SWW appearance.