doctornick
Well-Known Member
And Jason's point is that Star Wars weekends is patronize mostly by the same people over and over again. And I got to back up on that one.
I have little doubt that this is true. I just don't think SWW are all that relevant in evaluating the strength of the brand and popularity among the masses. The people who make it a special point to attend are likely the most obsessed of fans, but doesn't describe the mass of people who enjoy and get excited by Star Wars and would be drawn in by a WWOHP level land for the franchise.
My point is that the audience today from frozen ridiculously out through the audience from Star Wars weekends. Based on just mere observational data.
Doesn't surprise me at all. The target audience for Frozen is basically the same people who already make up the bulk of WDW's guests. Having the Frozen events at DHS means (to me) that the people who already were going to WDW are spending an extra day at DHS and/or spending an extra night there in order see the Frozen stuff. Maybe spending two extra days there to see it twice.
I don't think I'm saying anything groundbreaking in pointing out that (a) princess stuff is already kinda huge among WDW guests and (b) Frozen is ridiculously popular among that crowd. I don't think this is (by and large) people making specific plans to go to WDW this summer to see the Frozen offerings, but people who were already going anyway.