"Chief Financial Officer Jay Rasulo said that by getting guests to plan ahead, they're less likely to be enticed by other parks and tourist offerings when they set foot in Orlando, Fla., where the park is located.
We have known for a really long time that getting our visitors to Walt Disney World to make decisions about where they spend their time before they leave home is a powerful driver of visits per guest. When they get into the Orlando market and their time isn't yet planned, they can be subject to everything you see down there, which is a lot of in-city marketing for all the many products that people have put there to basically bleed off the feed that we fundamentally motivate.
So if we can get people to plan their vacation before they leave home, we know that we get more time with them."
Well if that was the goal all along, Universal is going to make sure that doesn't happen, at least this summer!
Quite a few guest booking those 4 night minimum WWoHP packages!