I think the 90's strategy of aggressively promoting a new film WHEN IT'S RELEASED is a very good strategy, and it has cost Disney untold millions because they strayed so far from it. Risk averse to the extreme only works when your new product falls flat - there's no preparation for success, as we all saw with Frozen.
Pumping in new shows/parades etc. to the parks annually to promote new films kills two birds with one stone - the parks get new promotable product and the studios get synergistic promotion for the film. With capex abysmally low for domestic P&R, these kinds of things shouldn't be considered luxuries. They should be de rigeur.
Eisner, for all his faults, knew how to synergize the living tar out of new properties. I think it's fantastic that new Star Wars attractions will center around the new films (I'm sure there will be plenty of touches for the original trilogy as well).
In 2015, it would be a wonderful thing if Cranium Command/WOL could be revived with Inside Out. It's almost too easy. What if The Good Dinosaur became an excuse to rebuild Dinorama into something worthwhile? These are the kinds of synergistic opportunities that should be celebrated and encouraged by Disney. They aren't, and it's their loss.