http://animationguildblog.blogspot.com/2013/11/lower-budgets.html?m=1
Most animation studios that I know about, union or otherwise, could produce theatrical animated features for under $100 million. But they would have to do a few things differently, like for instance:
1) Stop hiring big name stars for voice roles that could be better done by professional voice actors. Disney used this business model for years. Outside of Bing Crosby on "Ichabod Crane," I can't think of many super stars Walt employed on his cartoons. Radio and character actors filled the parts better, so they were the ones who got the gigs.
2) Tie the movie down in story. Work the whole thing out before heavy duty production. Get the character and production design set. Then put the animated feature into work. (I know of one big budget cartoon feature, fortunately a hit, that kept morphing and changing and running up a bigger and bigger tab as sequences were put into animation, pulled out of animation, then put into animation. Note to management: This gets expensive.)
3) Rely more on top-notch board artists and less on A-list, live-action screen writers who don't know the medium and often produce expensive, unsuitable screenplays that either have to be heavily revised or thrown out and replaced with something else.
4) Stop overgilding the lily. "Ultra realistic" isn't always the best solution. Because computers can render every feather on a bird or blade of grass on a rolling hillside doesn't mean all that rendering has to be done. Illumination Entertainment designs films that work well for the story being told but don't cost a jillion dollars in fancy visuals. More expensive doesn't necessarily make for a better movie. More expensive sometimes gets in the way.
5) Strive for a lean administrative staff. Administration is a needed component inside a studio, but it doesn't add artistic value. So it's wise to make admin as large as it needs to be, but no larger. (When administrators are calling lots of meetings that accomplish little beyond slowing down the creation of the picture, that means there are too many of them.)
Twenty-one years ago, Disney's
Aladdinwas released. It cost
$28 million and grossed over
$217 million in the U.S. and Canada. Adjusted for inflation, the Arabian Nights tale would cost
$46,729,665.00today. So what was the crew -- many of whom are still working in the biz two decades later -- doing right?
* The screenwriters were young, energetic, and loved animation. And because they were not yet big names, they didn't cost an arm and a leg.
* The story director was one of the best board artists in the business.
* The directors were experienced veterans with multiple quality features under their belts.
* The animators and designers and technical staff were all seasoned professionals.
* Disney Feature Animation was on a roll, racking up hit after hit. The department's chops were up, and the staff had a lot of self-confidence.
There is no hard and fast formula for creating successful animated features. It's art, after all, not science. But running up unnecessary costs adds nothing.