The Spirit Takes the Fifth ...

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PeterAlt

PeterAlt

Well-Known Member
TowerOfTerror said:
Disney will probably make their own announcement that day on the Disney Parks Blog. I'm expecting some exciting news about a new cupcake for $5.19 or some new quality merchandise.
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They have 2015 attraction announcements in the works. This could be when they're announced. Or maybe not.
 
PeterAlt

PeterAlt

Well-Known Member
Some rare sentimental statements I want to make for reasons I don't know why (probably the holidays). Any way, you all here on threads started by WDW1974, are a much more pleasant group to converse with, versus any other thread on this site. I don't know... Maybe the maturity level here is higher... Or it could be the degree of intellect... Whatever it is... Thank you.
 
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Funmeister

Funmeister

Well-Known Member
PeterAlt said:
They have 2015 attraction announcements in the works. This could be when they're announced. Or maybe not.
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"They" as in Disney or Universal? Disney attraction announcements with work beginning in 2015 to open 2018 and beyond? or a Universal attraction announcement for attractions that will be OPEN in 2015?
 
nytimez

nytimez

Well-Known Member
flynnibus said:
As much as people go back and forth about the why... I think the quote from Darth Jay actually outlines a reasonable strategy...

""People have been coming to Central Florida for about an eight-day vacation for a very, very long time. And once they get into the market, for all of you who have been down there, you are just bombarded with all of the other things that you can do while in Orlando," Rasulo said. "When people plan at home, they tend to plan a lot more of their time at Walt Disney World. They are also exposed in the planning process to a lot of products that they don't know exist and a lot of things that, when they see it, they say, 'Wow, I would really like to do that…So this is the first, and probably from an economic driver, the most important part of MyMagic+.""

The idea is to suck them into the WDW 'details' early... and fill up their schedule... basically beating everyone else to the punch in terms of trying to grab the tourist's eyeballs. Everyone should be able to understand the idea that if someone offers you something to do, but you already have plans for the night... the 'someone' has to offer more than normal to displace your existing plans. It creates more resistance for people to diverge from the Disney black hole.. and makes sense it gives them a good opportunity to pitch and influence what people see within the Disney bubble.

Certain dinner show or attraction has it's numbers down? Boost it's visibility or offerings in MDE and they can steer people that way very effectively.

By adding reservations.. and basically forcing them... Disney has created a new mechanism to pull people directly into Disney's dynamic marketing engine.
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This worked when people were largely indifferent to Universal. This approach will fail today. No amount of getting people to pre-plan, pre-reserve and pre-book will stop people from going because Uni has something they want.

This may be the Boy Wizard's greatest spell of all.
 
71jason

71jason

Well-Known Member
nytimez said:
This worked when people were largely indifferent to Universal. This approach will fail today.
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I know this is a common theory online, and I don't doubt TDO believed it at the time, but again, I think the roots of today's issues--which are exacerbated by WWoHP but would've existed anyway--was the belief you could shuffle crowds with FastPass rather than build new attractions. The Boy Who Lived is a good straw man, but WDW would be in trouble even if Universal went bankrupt 5 years ago. They overbuilt hotels, underbuilt attractions.
 
71jason

71jason

Well-Known Member
BTW, given a week's reflection after a cruise on the Dream, the irony of all this MM+ is that DCL truly is a textbook example of "Blue Ocean theory." 14 years ago, the main DCL demographics--families with kids under 12 and Disney-fanatics--simply didn't cruise in meaningful numbers. A few here and there, but most cruises were for old people (Princess, Holland), or singles looking to drink and mingle, and maybe sample the flora in Jamaica (Carnival). All ships had casinos, you had to wear a jacket and tie to eat in the main dining room that looked like the Grand Hotel ca. 1960 (even on the "fun" ship), the only non-staid thing about the pool was the topless deck up above it ...

DCL changed the industry. Most notably Royal Caribbean has followed suit but Carnival too has been forced to adopt a lot of the Disney model. Ships are now routinely full with guests who previously would never have considered cruising. Rather than compete with Holland/Princess/Carnival, DCL effectively created a new industry and made others compete with them.

So, of course, in an attempt to make a "blue ocean theme park," TWDC ignored every lesson that could be gleamed from DCL. The things that set DCL apart, from other cruise lines and from theme parks, are put aside for a convoluted retread of the failed FP system and IASW dolls that say your name creepily.
 
lazyboy97o

lazyboy97o

Well-Known Member
71jason said:
BTW, given a week's reflection after a cruise on the Dream, the irony of all this MM+ is that DCL truly is a textbook example of "Blue Ocean theory." 14 years ago, the main DCL demographics--families with kids under 12 and Disney-fanatics--simply didn't cruise in meaningful numbers. A few here and there, but most cruises were for old people (Princess, Holland), or singles looking to drink and mingle, and maybe sample the flora in Jamaica (Carnival). All ships had casinos, you had to wear a jacket and tie to eat in the main dining room that looked like the Grand Hotel ca. 1960 (even on the "fun" ship), the only non-staid thing about the pool was the topless deck up above it ...

DCL changed the industry. Most notably Royal Caribbean has followed suit but Carnival too has been forced to adopt a lot of the Disney model. Ships are now routinely full with guests who previously would never have considered cruising. Rather than compete with Holland/Princess/Carnival, DCL effectively created a new industry and made others compete with them.

So, of course, in an attempt to make a "blue ocean theme park," TWDC ignored every lesson that could be gleamed from DCL. The things that set DCL apart, from other cruise lines and from theme parks, are put aside for a convoluted retread of the failed FP system and IASW dolls that say your name creepily.
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MyMagic+ was the attempt to do theme parks completely differently. A more personalized experience custom tailored to one's preferences.
 
ford91exploder

ford91exploder

Resident Curmudgeon
flynnibus said:
As much as people go back and forth about the why... I think the quote from Darth Jay actually outlines a reasonable strategy...

""People have been coming to Central Florida for about an eight-day vacation for a very, very long time. And once they get into the market, for all of you who have been down there, you are just bombarded with all of the other things that you can do while in Orlando," Rasulo said. "When people plan at home, they tend to plan a lot more of their time at Walt Disney World. They are also exposed in the planning process to a lot of products that they don't know exist and a lot of things that, when they see it, they say, 'Wow, I would really like to do that…So this is the first, and probably from an economic driver, the most important part of MyMagic+.""

The idea is to suck them into the WDW 'details' early... and fill up their schedule... basically beating everyone else to the punch in terms of trying to grab the tourist's eyeballs. Everyone should be able to understand the idea that if someone offers you something to do, but you already have plans for the night... the 'someone' has to offer more than normal to displace your existing plans. It creates more resistance for people to diverge from the Disney black hole.. and makes sense it gives them a good opportunity to pitch and influence what people see within the Disney bubble.

Certain dinner show or attraction has it's numbers down? Boost it's visibility or offerings in MDE and they can steer people that way very effectively.

By adding reservations.. and basically forcing them... Disney has created a new mechanism to pull people directly into Disney's dynamic marketing engine.
Click to expand...

Something about leading a horse to water
And forcing it to drink comes to mind.
 
ford91exploder

ford91exploder

Resident Curmudgeon
ParentsOf4 said:
Almost as exciting as FastPass+ for offsite guests at DAK. :banghead:

"Gee, I can stand in line for a FastPass+ kiosk just so I can get a Fast Pass for It's Tough to Be a Bug or I can save my money and head to Universal for the most exciting new addition to an Orlando theme park since, well, since the opening of Wizzarding World of Harry Potter in 2010."

"Gee, what should do?" :rolleyes:

Which one do you think will boost revenue and profits more?

Who are these people running Disney? Do they have a clue?

Oh right. They're the same executives that OK'ed John Carter.
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THIS
 
ford91exploder

ford91exploder

Resident Curmudgeon
71jason said:
BTW, given a week's reflection after a cruise on the Dream, the irony of all this MM+ is that DCL truly is a textbook example of "Blue Ocean theory." 14 years ago, the main DCL demographics--families with kids under 12 and Disney-fanatics--simply didn't cruise in meaningful numbers. A few here and there, but most cruises were for old people (Princess, Holland), or singles looking to drink and mingle, and maybe sample the flora in Jamaica (Carnival). All ships had casinos, you had to wear a jacket and tie to eat in the main dining room that looked like the Grand Hotel ca. 1960 (even on the "fun" ship), the only non-staid thing about the pool was the topless deck up above it ...

DCL changed the industry. Most notably Royal Caribbean has followed suit but Carnival too has been forced to adopt a lot of the Disney model. Ships are now routinely full with guests who previously would never have considered cruising. Rather than compete with Holland/Princess/Carnival, DCL effectively created a new industry and made others compete with them.

So, of course, in an attempt to make a "blue ocean theme park," TWDC ignored every lesson that could be gleamed from DCL. The things that set DCL apart, from other cruise lines and from theme parks, are put aside for a convoluted retread of the failed FP system and IASW dolls that say your name creepily.
Click to expand...
Iger has a flawed understanding of blue ocean. He thinks it's not competing the reality is forcing others to compete with you frequently at great expense to them
 
PeterAlt

PeterAlt

Well-Known Member
Funmeister said:
"They" as in Disney or Universal? Disney attraction announcements with work beginning in 2015 to open 2018 and beyond? or a Universal attraction announcement for attractions that will be OPEN in 2015?
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Probably both. But I was talking about Disney. I'm expecting them to announce new attractions coming in 2015 for EC and (if they get their act together) DHS. For DHS, maybe a single attraction using existing show space in 2015 and the major ones stagnated for later openings (ala FLE). That's just my guess and gut feeling, but not a random one. It's based on observation of how they've operated over the years and every bit of information I've read over the past several months on these boards, the blog circuit, and the news wires. I doubt they will wait until Avatar is finished before making the big DHS announcements. My gut tells me that the DHS projects have been in parallel development with Avatar. The difference is Avatar broke from tradition and was announced during early development. Normally, attractions aren't announced until all the designs and engineering work have completed, which means that under normal circumstances it would have been announced next year and all of us here would still be in the dark about it!
 
flynnibus

flynnibus

Premium Member
nytimez said:
This worked when people were largely indifferent to Universal. This approach will fail today. No amount of getting people to pre-plan, pre-reserve and pre-book will stop people from going because Uni has something they want.

This may be the Boy Wizard's greatest spell of all.
Click to expand...

Uni isn't the only competition and Disney doesn't need to keep people away from uni to gain from this type of planning. In fact it's not even just about on property or not.
 
Clever Name

Clever Name

Well-Known Member
ford91exploder said:
Iger has a flawed understanding of blue ocean. He thinks it's not competing the reality is forcing others to compete with you frequently at great expense to them
Click to expand...
Red ocean and blue ocean are not mutually exclusive. The blue ocean strategy does not have to be used across the board. Some aspects within the company can be blue ocean and others red ocean. Or if blue ocean fails to pan out, they can switch to red ocean as needed. It can be a blend between the two as well.

For example, WDW doesn't bother to repair the monorails because they know that they have no competition in this area. Everyone still wants to ride the monorail no matter how decrepit it is. Ask The Empress Lilly if you don't believe me.

On the other hand they know that the Simpsons is very popular at Universal so Disney intends to fight back with an equally stale franchise such as Star Wars at DHS.
 
PhotoDave219

PhotoDave219

Well-Known Member
Clever Name said:
Red ocean and blue ocean are not mutually exclusive. The blue ocean strategy does not have to be used across the board. Some aspects within the company can be blue ocean and others red ocean. Of it blue ocean fails to pan out, they can switch to red ocean as needed. It can be a blend between the two as well.

For example, WDW doesn't bother to repair the monorails because they know that they have no competition in this area. Everyone still wants to ride the monorail no matter how decrepit it is. Ask The Empress Lilly if you don't believe me.

On the other hand they know that the Simpsons is very popular at Universal so Disney intends to fight back with an equally stale franchise such as Star Wars at DHS.
Click to expand...

Star Wars is a "stale" franchise?

What numbers you have to back that up with?
 
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