ParentsOf4
Well-Known Member
MyMagic+ is never going to achieve its profit objectives. It's already grossly overbudget and simply won't be the revenue driver it once was expected to be when the idea was cooked up (I refuse to use the word "imagined") several years ago.If MM+ increases net revenue by $200MM/yr, over 10 years when accounting for base interest.
The theme park landscape has changed since then. MyMagic+ represents an idea that is out-of-date, overtaken by WWOHP and Carsland. Rather ironic for a leadership that believes in Blue Ocean Strategy, which is focused on creating new market space.
WDW will derive more revenue from the overflow of tourists in Orlando visiting Diagon Alley than it will ever see from MyMagic+. Universal is doing some wonderful things but it has a long way to go before it becomes a one-stop vacation destination. Until then, WDW will continue to benefit from Universal's wise investments.
MyMagic+ won't succeed until Disney fixes the structural problems it has at Epcot, DHS, and DAK. Until then, WDW is stuck with the simple fact that most vacationers treat 3 of its 4 theme parks as half-day parks.
Don't worry though, there will be plenty of Disney execs trumpeting the success of MyMagic+, claiming MyMagic+ is a MAGICAL elixir, completely ignoring how what's happening at Universal and to the economy in general are improving growth.
Wall Street views WDW as a cash cow yet has been questioning the entire MyMagic+ strategy for some time. Disney's corporate leadership simply can't afford to look like idiots that don't know how to run their company's most valuable physical asset.
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