The Frozen 'Initiative' ...

Mike S

Well-Known Member
*adopts old man's voice from Hercules* That's it, I'm movin' to Tokyo!!!!!

Seriously though, why is Disney going cheap all over for this? I'm a fan of the movie and would absolutely LOVE to see a fully themed area and amazing ride based on it. Is that too much to ask of a company to do for a movie that made over 1 BILLION DOLLARS and whose music is all over the place and incredibly popular?!?!?!?!?! This is just infuriating beyond belief :mad:
 

wdwgreek

Well-Known Member
Frozen backlash, you may think that, but children age 2 to 13 are anything but that. As long as they still rematch the movie, people will still buy the stuff. I was obsessed with Lion King, myself and every 90's kid watched Lion King daily. So they haven't beat it to death yet.
 

intheATL

Member
All I want to know is, is Maelstrom going to still be open at the end of September or do I need to bump up my trip and change my plans so I can ride it one more time?! GRR! I wish they would just make announcement either way, it is frustrating!
 

sshindel

The Epcot Manifesto
Are you on dope?
Not at the moment.

Have you forgotten how many posts there have been over the years arguing 'what is Disney' or not and why things like star wars or Pixar were not the same and shouldn't be in the park??? (Before they were aquired)
Just because others have argued that point doesn't mean that I agree with it. I should have put IMO in front of that statement for sure, but I don't subscribe to the "Only thing that should be in a Disney Park is something that Disney created" group. IP done well is what I'm concerned about. Again, to clarify, IMO.


You mean like they waited to see if American idol was going to last?

...

Maybe we should tell kids wanting to see their favorite new character that they have to wait until they've grown up so Disney can ensure their tastes were up to par

Sure, again you'll note I said I didn't mind the quick hit stuff like the Frozen Summer Fun. Or something small and interchangeable like that Jack Sparrow thing. Or Meet and Greets. Those can be done quickly, cheaply, and go away the same way to get immediate bang for a hot film. What is being discussed are replacing existing attractions, or potentially new attractions. Just like American Idol, what happens in 4 years if they've made a large investment and nobody cares anymore about Frozen? I'm not asking for a decade, or "until they are a grown up", but it's not yet been a year since the film has been released. I don't feel that a little more time is too much to ask for larger projects.


What is your definition of the cooling off people Disney should follow to decide if something is a fad or not?
Ask the people who spent untold thousands of dollars on Beanie Babies.

It is when you try to call an apple an orange because they both came from a tree.
Sure, but I could compare an apple and an orange on basic levels because they both come from trees and both are fruit. I always hated the phrase Apples to Oranges for that fact. I like to throw in something that has nearly no comparable traits. Comparing Apples to Hair Dryers is a much better example of things you are trying to argue are not comparable.
Things don't have to be identical to draw valid comparisons. Frozen is a film that made a lot of money, is a large cultural touchpoint at the time, and one has been given a little time to see if it stayed relevant, Avatar has not. Avatar was the same within the first year. Are there differences? Sure. As you mentioned, different companies created them. But there are enough similarities currently that a valid comparison could be made for them based on those similarities.


Added to all of this, I hope Frozen is not a fad. I'm sick of it right now, just like I was with some other things that were overplayed, Chumbawumba for example. Now, time has passed and I can still somehow both ironically and unironically enjoy Tubthumper when it comes on the radio. All Most of us Disney fans would love a new true classic film, and for that to be something we can enjoy in theme-park form for years to come. What I don't want is for them to spend TONS of money on an attraction that may fade away soon to be left with an unpopular attraction, like American Idol.
 
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xdan0920

Think for yourselfer
Yes. It is coming.

Oh, not the Maelstrom makeover that you've no doubt read about. I may have even confirmed it straight from a guy working on it!

Nope.

It's global Disney Parks.

Look for Frozen product to be rushed into HKDL and DCA next.

None of this will be top flight real attractions.

Well, except perhaps for what Tokyo will get (but you could probably figure that out!)

Just putting some emphasis on what I consider to be the most important aspects of the OP.

This is not comparable to Avatar, you're right about that @flynnibus, but not for the reasons you were describing. It's not comparable to Avatar, because AvLand is going to be a whole big dealie. This Frozen initiative is not that, It seems to be the idea of bringing Frozen Summer Fun across all theme parks. Is that a good idea? Eh, I don't really think so, but I'm not a 4 year old girl, so I doubt TWDC gives a flying poop about what I think.
 

sshindel

The Epcot Manifesto
Frozen backlash, you may think that, but children age 2 to 13 are anything but that. As long as they still rematch the movie, people will still buy the stuff. I was obsessed with Lion King, myself and every 90's kid watched Lion King daily. So they haven't beat it to death yet.
Again, anecdotally, my 6 year old girl is sick to death of the film and everything involved with it. I know anecdotal evidence is in no way proof to extrapolate out to the entire population. I just know that there is some degree of fatigue.
 

flynnibus

Premium Member
This is not comparable to Avatar, you're right about that @flynnibus, but not for the reasons you were describing. It's not comparable to Avatar, because AvLand is going to be a whole big dealie. This Frozen initiative is not that,

Except most of the sediment against avatar is not because it's a full land or too much dedicated to just this ip... But the ip itself and the setting. The scale of it is not really a core thing against it... Just like scale here isn't either.
 

Suspirian

Well-Known Member
I'm still confused as to how it will be put into DCA if it's not going in the Hyperion. An overlay on one if the existing PP rides? Maybe something related to Solvang? If it's smaller I'm guessing they'll just throw them in Ariel's Grotto
 

asianway

Well-Known Member
All I want to know is, is Maelstrom going to still be open at the end of September or do I need to bump up my trip and change my plans so I can ride it one more time?! GRR! I wish they would just make announcement either way, it is frustrating!
Last day of operation as early as sept 27
 

ShoalFox

Well-Known Member
In the Parks
Yes
I actually like Frozen, but this is really starting to get ridiculous. Perhaps it's that Disney hasn't turned out any good movies in the past few years and this is too exciting for management to handle. I would continue this post, but I can't think of anything else to say...
 

djkidkaz

Well-Known Member
Don't care what they do at the other parks outside the US, as I'll never be visiting those. People around here have short memories. All they need to do is announce a Star Wars roller coaster and people won't even care anymore about maelstrom, avatar or frozen or any of that.
 

Stevek

Well-Known Member
I'm still confused as to how it will be put into DCA if it's not going in the Hyperion. An overlay on one if the existing PP rides? Maybe something related to Solvang? If it's smaller I'm guessing they'll just throw them in Ariel's Grotto
I think someone was suggesting that they might make use of the old Millionaire theater. I could easily see them creating a "world of frozen" like they did at DHS for Narnia back in what...2006? Walk through the world of frozen, faux sets that mimic the cartoon world and then you meet the frozen chicks at the end. They could even add a small ice rink like they did for DHS.
 

morningstar

Well-Known Member
Perhaps, just perhaps, it will lead to Disney Imagineering doing something great and not just in Tokyo. Count me in as one of those who thinks Frozen will have staying power. If so, how can you blame the suits for getting it into the parks as soon as possible? I just hope its a quality product. I have my doubts, but you never know.

This is the irony. If it will have staying power, better to build something significant. If it is a fad, better to throw something together and cash in before the craze dies down. But corporate culture (in general, not just Disney) is to want everything now. If you are the executive responsible for turning a 300% profit on cardboard Olafs, you will get a big bonus. If you are the executive responsible for greenlighting the Frozen e-ticket today, when it opens to a big success in two years, they will say, "Sure, but that was yesterday. What have you done for us today?" So I wouldn't be surprised if they don't really try to make a prediction about whether it will last, and just assume they should cash in quick.
 
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