Lets use that logic to all companies.
Exxon primary job is to produce money by Oil.
So that means I can defend them every time theres a oilspill because "Exxon is a business!, They need to earn money! The cost cuts are required! even if their ships are falling apart!".
Get my point?
Just because its "cold hard truth" doesn't means it should be the norm.
There is a difference. What Disney is doing is NOT unethical. Polluting a common resource is.
Increasing prices on something you don't absolutely need is not an ethics issue. No one absolutely has to have a vacation to WDW, or absolutely has to have their merchandise. Increasing the price of EpiPens is unethical; people need them for life-threatening emergencies. Disney raising the prices of merchandise that you want, not need, is unethical.
Also, let';s nose the "if everyone does this, I should do this" mentality is also damaging.
If I punch in the gut, and then someone else punches you in the
My point was not that Disney is copying anyone else. Disney, along with other businesses, is running their business to maximize profit, and it happens that their price point is similar to that of others. That shows generally how the industry and the economy in general is at this point.
I've seen almost everything from the emporium in the shops that are by Universal Studios at a fraction of the cost.
Disney technically is a powerhouse now that they also handle and control the line of toys of Star Wars and other big merchandises.
Pretty sure their costs are minimal and ultra maximized for efficiency(they have a merchandise guy running the parks for gods sake. Now lets not forget that most parks are no longer offering exclusive content for each park, most are under the "Disney Parks" brand now).
Uni still is not as popular as WDW. They get about 25.8 million visitors in all their parks worldwide. Disney gets 112.5 million visitors worldwide. When Disney was getting 25.8 million visitors per year, they were charging lower prices as well.
While their manufacturing process is optimized, they still can't sell an unlimited amount. Their shelves and storage facilities aren't unlimited. They have a limited number of employees. Think about the shops at Main Street during park closing, when people tend to look before they get out. Now think about how even more busy they would be if the merchandise prices were overall decreased and people buy more than they already do. At their busiest points.
Now if all of their merchandise were sold online, with no limitations of brick and mortar stores and having to be physically present to purchase merchandise, then producing more and lowering prices would make sense. But since they have stores, and since their stores can only sell so much in a given period, keeping their prices higher makes sense. Selling more also always, always, always increases overhead.
Worth nothing that games like the Orioles are a single time events. Not almost 12/7/364(if not longer) as Disney Parks.
There are 162 games per year. About half of those games are home games. Their store is open year-round, which means they get traffic year round, especially since a lot of people go down that way for events at M&T bank. Definitely not a one-time thing.
We may not like Disney's prices, but there is a logic behind their pricing. If they discover it's not working, they can change it. But considering that they're making a LOT of money, they don't seem to need to lower their prices. Again, I don't agree with everything Disney does (you should hear my TofT Guardians of the Galaxy rant), but when it comes to pricing, their price points make sense, even though they do hurt my wallet.
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