Gabe1
Ivory Tower Squabble EST 2011. WINDMILL SURVIVOR
I loved the movie but if this rumour is true...Disney is going downhill faster than we thought. I say downhill in an imaginative company like how Apple was (so people say Apple was), not profit wise.
Everything doesn't have to be a brand..ie (based on a movie). Splash Mountain is based on a movie, yes, but a movie no one knows about and it's the best ride in all the land.
There seems to be more to Tower than just branding. In this case it is the brand Disney can actually use to somewhat fit in with the existing attraction and then being able to dump off Twilight which they do not have ownership of, much like getting rid of MGM. And I agree, I do not care for the rebranding of attractions, more times IMO it doesn't improve the attraction and often cheapens it.