Wrong! People shop at target because they don't want to shop at Walmart with the peasants. The people who go to Target are willing to pay extra to not have the Walmart experience. It's kind of like people who pay for Extra Magic Hours and Disney After Hours, etc.
That's so cute.
Serious question: Do you like to call it Target or do you go all fancy while driving past the "peasants" pulling into the local Walmart and say you're on you way to Tarjay? (okay, not serious)
For-real serious: The fact that you believe you're so much above the people who shop at Walmart
just because you go to Target and are willing to show so much open disdain in doing so, apparently with no self-awareness of how silly you look, just proves they're branding efforts are effective on you as a customer - congratulations!
Yes, "people of Walmart" is a thing and yes, you'll find plenty of people similar to that in a lot of Walmarts but you find a lot of "normal" people, too. You'll also find a lot of people who also shop at Target roaming the Walmart isles for the kind of stuff Target doesn't carry since their breadth of merchandise is wider.
Sorry for teasing you but I had to laugh at your seeming visceral response, there.
I get you are team Target with your spiffy Target avatar to show your support for this (maybe you actually are team-target - like a red shirt - which would more explain this) but no, Target is
nothing like "Extra Magic Hours or Disney After Hours, etc." especially when prices on the same or like items is often about the same or sometimes cheaper than Walmart.*
You know that Red Card some people have mentioned on this thread with it's spiffy discount? You know one of the reasons Target does that? (in addition to creating customer-loyalty the way any store card does and making it easier for them to build a customer profile on you?) It's also because it allowes them to frequently offer discounts to their most regular customers that
BEAT Walmart's prices without having to worry about Walmart automatically lowering their price (which they will otherwise do in the same markets) to match since it's not the retail price.
That's not even an original or exotic or hidden tactic on Target's part.
How about this? Let Target charge you $3-$4 more for the
exact same tube of toothpaste and the rest of their staple sundry items and then we'll see how above the Walmart crowd you
really are.
I'll tell you, that's a risk
Target's not willing to take with 90% of their customers.
By and large, Target has a perception of being for a higher class of customer but don't fool yourself - they're the #2 big-box discount retailer in the US
directly behind Walmart and they have adapted to that strategy of trying to appeal to people who
think they're too good for** don't like Walmart
only over the last few decades as the two companies who prior to expansion didn't always directly compete in the same markets, began to step on each other.
Thanks to Walmart's heavy-handed tactics with suppliers and no end to their willingness to cut costs in stores to keep higher margins while lowering prices, it became obvious to Target's management who would win that race to the bottom so their strategy shifted to people who still couldn't or wouldn't be willing to pay (much if anything) more for the exact same merchandise but didn't like Walmart and it has worked, beautifully.
If they wanted to be on the nose about this they'd just advertise themselves at "Target - we're
not Walmart!".
They've used this tactic to differentiate with certain aspects of retail (particularly in clothing which is still low-end retail but with better brand names that they charge a bit more for) and with savvy packaging of their own "house" brands that make their price-conscious customers feel less ashamed of buying generic baby wipes or spaghetti noodles, there.
Market Pantry and Archer Farms (for example) get to be chic because they're not Great Value, don't ya know?
Yeah, you'll typically pay a
little more for Target's version of generic than Walmart's.
The good news for Target shoppers is even though they think they're paying more to avoid the "Walmart experience" they often aren't (especially if they use their Red Card and let Target data-mine them) just like a certain selection of people who default to Walmart just because they think they're saving more often aren't (when buying the same name-brand products).
You want to actually pay more for your shopping experience in central Florida when you're buying bottled water or Cheeze-its, you go to Publix. Publix isn't high-end, they're just not discount (despite sale prices and weekly "deals") so you'll pay more, there.
You want to see a
really dirty, dated, and depressing shopping experience, find a K-Mart that's still open and go inside. I'm convinced the only people keeping these stores in business are the ones who live too far for walking or biking to Walmart or Target and don't have a car.
*That red card discount and things like buy-3-get-a-$5-gift-card are ways they compete on price to try to foil Walmart's "Always Low Prices, A
lways" strategy.
**Edited because the original was a bit harsh.... Plus I shop at Target
and Walmart, as needed. Admittedly, like others, I prefer Target so I'm not above admitting a bit of pot-calling-the-kettle-black, there... Um yeah.