This is key. Parents are now on guard for Disney/Pixar products, and that could be the death of those brands.
This Harris Poll is from last March, before Lightyear or Strange World were released as "family films", but I look forward to seeing what happens with the upcoming 2023 edition of this poll. The trajectory of Disney's reputation with American parents is clear. Does it get a "dead cat bounce" in '23, or is there still more of the cliff they have to fall off of in '23?
It's an ominous sign. And quite sad to see.
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