If no one minds my asking, what year were all of you Star Wars fans born?
I am just wondering because I'm thinking how popular Star Wars really is and if it really warrants a whole new land expansion (in addition to the existing ride we already have). Being born in the 90s, I really have not had any interest in Star Wars. Same with other people my age. Most of us think as the film as being cheesy.
Now I know there is a fanbase for Star Wars (there is for everything) but I did not think it was that big. Big enough that it would be popular with theme park goers. From the inside of the Star Wars fandom it may seem like Star Wars is super popular but from the outside looking in it appears that Star Wars is just a past cultural icon.
Would adding the whole land be overkill in reality and bring in as many people as they think? I know a new film is coming out and I'm sure Disney would not greenlight the project until after the film is released to see how popular it is. However, would it be overkill to add a whole new land when we already have a ride based on the series?
Your post reminds me of the period of time between 1983 (the release of the last of the original trilogy) and 1994 (the release of the first official sequel novel). People still loved STAR WARS during that time, but it was not a hugely marketed property anymore because, well, it was *over*, and George Lucas pretty much abandoned his plans for more movies. It's hard to believe that there were no STAR WARS toys on shelves for YEARS. There are stories of vendors selling STAR WARS toys at conventions and getting weird looks for trying to peddle stuff that was still so recent and actually kind of passé.
So for over a decade, despite a couple of spin-off cartoons and STAR TOURS, STAR WARS did indeed feel like an old, but beloved book that one dusted off to read every once in a while.
That disinterest changed with the promised release of the prequels (announced in 1996), and STAR WARS became bigger than ever in the years leading up to and after THE PHANTOM MENACE (1999). Things lulled somewhat after REVENGE OF THE SITH(2005), but *nothing* like what happened after RETURN OF THE JEDI. The STAR WARS merchandising and spin-off machine didn't disappear after the supposed end of the saga in 2005, and as a result, kids born after Episode III are much more likely to be fans of the movies than those born after Episode VI (I've been to 4 STAR WARS themed kids' birthday parties in 6 months).
The enthusiastic reaction to the announcement of EPISODE VII proved that STAR WARS is still popular, which is amazing considering that the most of the prequels were not so well-received. Disney's purchase of Lucasfilm has essentially made STAR WARS a living property which could, like Marvel, go on and get spun-off forever.
With that in mind, in my opinion, if STAR WARS -- which basically defined the modern Hollywood blockbuster and changed movie merchandising forever -- is not worthy of its own land then no other intellectual property is!