The Super Bowl brings up an interesting point- which of Disney's brands will be featured? 2017 is a busy year for them.
Disney- Beauty and the Beast (March) and Pirates 5 (May)
Marvel- Guardians of the Galaxy Vol. 2 comes out in March, Spider-Man: Homecoming comes out in July, and Thor: Ragnarok will be released in November.
Pixar has Cars 3 in June and Coco in November.
Lucasfilm has Star Wars in December.
If Disney jumps in the commercial game, I can absolutely see Star Wars getting a teaser, but I can also see them having a full length Cars trailer, full length GOTG trailer (or just have a teaser + dancing baby Groot in the corner of the screen during the game), or a teaser for Pirates (since Jack Sparrow wasn't in the first teaser).