The demograph they are aiming at are the ones who were kids when George Lucas started making the 'prequels', not the ones who were original fans. I don't know about other older Star Wars fans, but, I'm sure a lot of us would have liked Star Wars hotel with themed rooms and food courts with the same themeing, a lounge bar similar to Oga's Cantina and a nice restaurant also with the SW theme in a more adult tone. Anyone could resort hop to those places as you can now with the other resorts, which would be more profitable in the long run and would appeal to far more people than the overblown, overpriced, overhyped effort they did produce, I mean you pay all that money to stay there for that experience and part of that experience is going to Galaxy's Edge and mingling among us plebs with less money and more sense?