Disney Irish
Premium Member
The take away for anyone discussing it is that the streamers have more comprehensive viewership numbers on their own services than a 3rd party does because its their service. They don't need to use a 3rd party like in the old linear days where there was no viewership numbers. They have all the metrics they need without having to use a 3rd party because they capture everything you do once you login.
The reason why a streamer like Disney would use a 3rd party for viewership is -
1. To get numbers out to the public without releasing all their own internal numbers, ie control the narrative.
2. To get information on the competition who use the same 3rd party service.
The reason why a streamer like Disney would use a 3rd party for viewership is -
1. To get numbers out to the public without releasing all their own internal numbers, ie control the narrative.
2. To get information on the competition who use the same 3rd party service.