There’s a lot to unpack here, but I think everyone here has valid points. On one hand,
@Sue_Vongello is right that even corporate decisions that have the most altruistic PR are made with the same business driven intentions as everything else. On the other hand,
@SunsetLament and
@1HAPPYGHOSTHOST highlight that there are indeed ideologically driven individuals within Disney’s various division who want to use there positions as a platform and exert pressure on others to comply.
Personally, I think both can be true at the same time. The Splash Mountain situation is a perfect microcosm of this. Someone like Carmen Smith may actually believe the PR they’re spewing while at the same time, key decision makers in the company make their business driven motivations clear through inconsistencies in their message such as keeping the current attraction in operation until they see fit.
The one area in which I disagree with
@Sue_Vongello, however, is that these decisions can’t fail. While it’s interesting to hear that she hasn’t seen businesses lose money on social or altruistic issues in her personal professional experience, it certainly doesn’t mean that there aren’t instances out there that either have backfired or will backfire once implemented. If every single business decision ever made went accordingly to their analytics and projections, there’d be no such thing as a failed business decision.